When deploying Apps and Books via GoLive, you'll have to select which Location token you'll want to deploy Apps and Books from. Each Apps and Books location token can contain a different set of available software and licenses. You'll want to make sure you select a location token that's associated with the device you are deploying to.
Once a location is selected. You'll be able to deploy any of the available software items and licenses directly to the device.
If your user is policy restricted, they will only be able to see the Location Tokens that are related to the policies in which they are restricted too.